Archive for August, 2011

Lumpy’s first time eating cereal… baby cereal, but cereal none the less.  You may want to turn down the sound, the puppies are making a lot of background noise.  From the sound you’d think we were torturing them, but we were all too occupied with Lumpy.

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Why all of a sudden am I finding ads on my blog?

On some but all of my posts I have started to find ads placed on them. I have no clue where they are coming from.

This is very strange.

 

 

 

 

 

 

 

As you can see the ads don’t even properly display.

If you know why this has started to happen please leave a comment to explain it to me. 😦

The RSA leak exposes the dirty under-belly of the commercial security industry, it’s a story that sounds like it’s straight out of Hollywood.

Then – We’ve packed this episode full of Audience questions, and our answers. Find out how to plan for failure, start building a website….

All that and more, on this week’s TechSNAP!

Checkout Jupiter Boardcasting and TechSNAP here

Four Things Mark Zuckerberg Should Tell Every CMO

by Michael Scissons

Michael has written a great article about Facebook marketing.  Here is an excerpt of some key points I found interest and important.

Engagement on the Facebook walls of leading brands is down 22%. Brands aren’t playing for the long term. Engagement is the crown jewel of a community marketer. It’s always talked about and drives the relevance and power of the platform. We reviewed public engagement data for 300 of the top brands on Facebook over a one-year period starting in July 2010. The results show a clear decline in average engagement.

Many are likely to blame Facebook, but it’s more likely that marketers themselves have led to this decline. Dissing audiences with bad content, coupons, polls, contests, and boring filler is the way to blow off engagement in the long run, even if it makes a few campaign results shine in the short term.

Not all 300 brands saw a decline. Some brands were rock stars and beat the Street. The winners included brands like Deutsch, Renault, Hermes, Lowe’s, and Chanel. These brands didn’t have the most fans, but day in and day out, they are performing magic in keeping their fan base engaged.

Local pages drive 36% better results. Global results are built one region at a time. A few words to the wise from our data wizards:

Bigger is not always better and,

Regional programs perform significantly better then global ones.

Check out the whole article here, Four Things Mark Zuckerberg Should Tell Every CMO