Archive for the ‘community’ Category

Four Things Mark Zuckerberg Should Tell Every CMO

by Michael Scissons

Michael has written a great article about Facebook marketing.  Here is an excerpt of some key points I found interest and important.

Engagement on the Facebook walls of leading brands is down 22%. Brands aren’t playing for the long term. Engagement is the crown jewel of a community marketer. It’s always talked about and drives the relevance and power of the platform. We reviewed public engagement data for 300 of the top brands on Facebook over a one-year period starting in July 2010. The results show a clear decline in average engagement.

Many are likely to blame Facebook, but it’s more likely that marketers themselves have led to this decline. Dissing audiences with bad content, coupons, polls, contests, and boring filler is the way to blow off engagement in the long run, even if it makes a few campaign results shine in the short term.

Not all 300 brands saw a decline. Some brands were rock stars and beat the Street. The winners included brands like Deutsch, Renault, Hermes, Lowe’s, and Chanel. These brands didn’t have the most fans, but day in and day out, they are performing magic in keeping their fan base engaged.

Local pages drive 36% better results. Global results are built one region at a time. A few words to the wise from our data wizards:

Bigger is not always better and,

Regional programs perform significantly better then global ones.

Check out the whole article here, Four Things Mark Zuckerberg Should Tell Every CMO

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Can you figure out which photo wasn’t digitally modified post-production?

The Hoe-Down for Hospice is coming up September 17th! This is going to be a great event support a great cause, Hospice.  Specifically the Ridge Meadows Hospice Society. The Society is a volunteer driven local organization in the Maple Ridge / Pitt Meadows area (AKA Ridge Meadows) provide FREE Palliative and Bereavement support.

What that means is…  We all go through the end of life experience, either our own or being there while a loved one does.  The Ridge Hospice Society’s wonderful volunteers provide the emotional and human support so disparately needed at that time.

Some patients feel hospice is the equivalent to giving up on life. Family members may fell that placing a loved one in a hospice facility is tantamount to waiting callously for him or her to die.  However, hospice is not simply a passive resignation to the inevitable.  Rather, it can help the patient to enjoy a dignified, meaningful life in the company of loved ones for as long as possible, while controlling pain.  It can also give the patient’s family a chance to comfort and support their loved one for as long as needed.

This will be the 3rd Hoe-Down for Hospice the Ridge Meadows Hospice Society has put on.  It is a celebration of Life to raise support and awareness for programs which help those with so little life left to continue their celebration.

This year event! September 17th 6pm, that’s a Saturday night at the Maple Ridge Seniors Centre.  Lots of entertainment, prizes, auction stuff, and best of all BBQ dinner, Yum!

I have tickets, contact me or the Society directly.

  

To contact me, check out my Contact Me page.

To Learn more about me, check out my About Me page.

Great youtube.com video of a time lapse drive from Hell’s gate BC to Maple Ridge BC.  THIS WAS NOT ME! If is was me, the time lapse wouldn’t have been needed! The video would have been the same length, just the driving would have been faster! 🙂

 

To contact me, check out my Contact Me page.

To Learn more about me, check out my About Me page.