Archive for the ‘in maple ridge’ Category

Four Things Mark Zuckerberg Should Tell Every CMO

by Michael Scissons

Michael has written a great article about Facebook marketing.  Here is an excerpt of some key points I found interest and important.

Engagement on the Facebook walls of leading brands is down 22%. Brands aren’t playing for the long term. Engagement is the crown jewel of a community marketer. It’s always talked about and drives the relevance and power of the platform. We reviewed public engagement data for 300 of the top brands on Facebook over a one-year period starting in July 2010. The results show a clear decline in average engagement.

Many are likely to blame Facebook, but it’s more likely that marketers themselves have led to this decline. Dissing audiences with bad content, coupons, polls, contests, and boring filler is the way to blow off engagement in the long run, even if it makes a few campaign results shine in the short term.

Not all 300 brands saw a decline. Some brands were rock stars and beat the Street. The winners included brands like Deutsch, Renault, Hermes, Lowe’s, and Chanel. These brands didn’t have the most fans, but day in and day out, they are performing magic in keeping their fan base engaged.

Local pages drive 36% better results. Global results are built one region at a time. A few words to the wise from our data wizards:

Bigger is not always better and,

Regional programs perform significantly better then global ones.

Check out the whole article here, Four Things Mark Zuckerberg Should Tell Every CMO

Can you figure out which photo wasn’t digitally modified post-production?

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OUR leaders have asked for “shared sacrifice.” But when they did the asking, they spared me. I checked with my mega-rich friends to learn what pain they were expecting. They, too, were left untouched.

While the poor and middle class fight for us in Afghanistan, and while most Americans struggle to make ends meet, we mega-rich continue to get our extraordinary tax breaks. Some of us are investment managers who earn billions from our daily labors but are allowed to classify our income as “carried interest,” thereby getting a bargain 15 percent tax rate. Others own stock index futures for 10 minutes and have 60 percent of their gain taxed at 15 percent, as if they’d been long-term investors.

These and other blessings are showered upon us by legislators in Washington who feel compelled to protect us, much as if we were spotted owls or some other endangered species. It’s nice to have friends in high places.

Last year my federal tax bill — the income tax I paid, as well as payroll taxes paid by me and on my behalf — was $6,938,744. That sounds like a lot of money. But what I paid was only 17.4 percent of my taxable income — and that’s actually a lower percentage than was paid by any of the other 20 people in our office. Their tax burdens ranged from 33 percent to 41 percent and averaged 36 percent.

If you make money with money, as some of my super-rich friends do, your percentage may be a bit lower than mine. But if you earn money from a job, your percentage will surely exceed mine — most likely by a lot.

To understand why, you need to examine the sources of government revenue. Last year about 80 percent of these revenues came from personal income taxes and payroll taxes. The mega-rich pay income taxes at a rate of 15 percent on most of their earnings but pay practically nothing in payroll taxes. It’s a different story for the middle class: typically, they fall into the 15 percent and 25 percent income tax brackets, and then are hit with heavy payroll taxes to boot.

Read the balance of the article as it has been posted at nytimes.com

http://nyti.ms/p8bLnp

 
  

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I came face to face with this insane monster of a motorcycle recently while shopping for my new bike.  Even with it behind a wall of motorcycles it still was the only thing in the showroom I was looking at.

Topspeed.com has done a great review including the development history of this amazing bike.

After you look at the Valkyrie Rune up close and see the degree of detail and the quality of finish, it’s kind of shocking that this utterly unique 1800 flat six will sell for only $27,000 (with chromed wheels). It’s amazing that a huge company like Honda ever took the Rune past the concept-vehicle stage, that it took the time (6 years) and effort to build a limited-production piece of rolling art. The fact that it’s being built on an assembly line in Ohio also takes us aback. It’s remarkable that Honda let its designers stray this far out of their usual boxes, and that the designers could spread their wings and fly so perfectly when they were released from those boxes. We were surprised to learn that those designers — who dreamt of the Rune, who drew it, shaped it and championed every curve and angle through the processes leading to production — were mostly Americans.

And finally we are dazzled by the engineers who took this vision of the Genuine Honda Custom and managed to turn it into production reality, to make it function to Honda’s considerable standards without compromising away the designers’ sensational vision.

The Rune. High concept meets high performance in the ultimate expression of form and function. Cruiser styling is taken to all-new heights and blended seamlessly with Honda’s most advanced technology. A masterpiece? To be sure. And it can be all yours-in your choice of three head-turning colors.

After you look at the Valkyrie Rune up close and see the degree of detail and the quality of finish, it’s kind of shocking that this utterly unique 1800 flat six will sell for only $27,000 (with chromed wheels). It’s amazing that a huge company like Honda ever took the Rune past the concept-vehicle stage, that it took the time (6 years) and effort to build a limited-production piece of rolling art. The fact that it’s being built on an assembly line in Ohio also takes us aback. It’s remarkable that Honda let its designers stray this far out of their usual boxes, and that the designers could spread their wings and fly so perfectly when they were released from those boxes. We were surprised to learn that those designers — who dreamt of the Rune, who drew it, shaped it and championed every curve and angle through the processes leading to production — were mostly Americans.

And finally we are dazzled by the engineers who took this vision of the Genuine Honda Custom and managed to turn it into production reality, to make it function to Honda’s considerable standards without compromising away the designers’ sensational vision.

Read the original article here.

Bringing concept to reality like never before, the 2004 Rune is a limited-edition hot-rod designed to turn heads even faster than it turns the 1/4-mile.

Unique Features

  • Revolutionary Unit Pro-Link rear suspension.
  • Trailing-link front suspension.
  • Fuel-injection system with six 32mm throttle bodies.
  • Seamless 6.1-gallon fuel tank.
  • Chrome-plated clutch master cylinder, front brake master cylinder and lever.
  • Honda Ignition Security System (H.I.S.S.).
  • LED taillight flush-mounted in the rear fender.
  • Remote steering lock automatically unlocks when the key is turned to the On position.
  • A 68.9-inch wheelbase, the longest in Honda’s lineup.
  • Largest front and rear brake discs ever fitted on a production Honda motorcycle.

Engine/Drivetrain

  • Liquid-cooled horizontally opposed fuel-injected 1832cc six-cylinder engine provides the ultimate in hot-rod style and performance.
  • Six 32mm synchronized throttle bodies deliver air to six specially designed Denso 12-hole programmed fuel injectors, producing an atomized fuel mixture that is highly combustible for optimum efficiency and power.
  • Parallel two-valve cylinder head design utilizes direct shim-under-bucket valve actuation and requires no 600-mile service. First valve clearance inspection is at 32,000 miles.
  • 6.9-liter airbox supplies a large volume of cool, clean air to the engine for maximum performance.
  • Rigid-mount engine designed to accent the impressive looks and feel of the unrivaled, largest-displacement F6 engine.
  • Chrome cylinder head covers give a unique muscle- car image.
  • Two front-mounted radiators with chrome cover provide optimum cooling efficiency for increased engine performance and the ultimate in hot-rod style.
  • Rotary Air Control Valve (RACV) provides auto- choke function and maintains precise idle control under widely varying engine loads and operating temperatures.
  • Six-into-two exhaust system for the ultimate in hot- rod appearance and sound.
  • Maintenance-free hydraulic clutch, electronic ignition and chain-driven camshafts reduce servicing time and cost.
  • Powerful, 1100-watt alternator offers plenty of power for electrical accessories.
  • Quiet and virtually maintenance-free shaft drive.
  • Smooth shifting five-speed transmission.
  • California version meets CARB 2004 emission standards.

Chassis/Suspension

  • Unique aluminum diamond-shape frame has a style all its own. Chassis features the longest wheelbase in Honda’s lineup at 68.9 inches.
  • Trailing bottom-link front suspension transfers axle load through pushrods and linkage to two upper shocks—one housing the main spring and one a sub-spring and damping system. This unique suspension system offers 3.9 inches of compliant travel and excellent stability.
  • New Unit Pro-Link rear suspension is patterned after RC211V GP racer’s. The upper shock mount is contained within the swingarm rather than the frame. With no top frame-mount for the shock, this unique system eliminates negative suspension energy from being transmitted into the frame, allowing optimum frame rigidity and better handling in corners. The Unit Pro-Link design also permits a low seat height of 27.2 inches, and 3.9 inches of wheel travel.
  • Dual 330mm front and single rear 336mm disc brakes are the largest used on a production Honda.
  • The Rune’s braking system features two three-piston front calipers and a single two-piston rear caliper. Rider application of the front brake lever activates the two outer pistons of the front calipers. Application of the rear brake pedal activates the two pistons of the rear caliper and the center pistons of the front calipers. When only the rear brake pedal is used, an inline delay valve smooths application of the front calipers’ center pistons.
  • Large, comfortable gunfighter-style seat.
  • Two wheel options will be offered: chrome and Spec47 silver painted wheels.
  • Large-section radial tires—a 180/55R-17 rear and 150/60R-18 front—provide superb grip and an excellent ride.

Additional Features

  • Honda Ignition Security System (H.I.S.S.) features a fail-safe electronic interlock that prevents the engine from being started in any way other than with the two original keys. Totally disabling the engine at the very heart of its ignition system, it cannot be bypassed by either hot-wiring the ignition or exchanging the ignition switch module, greatly reducing the possibility of theft.
  • Remote steering lock system is activated by pulling a lever on left side of motorcycle. With key in Off position and the handlebar in full-lock-left position, a piston is inserted into the steering stem. System is automatically unlocked when key is turned to On position.
  • Chrome-plated clutch master cylinder, front brake master cylinder and lever.
  • Stainless steel mesh throttle cable adds to custom look.
  • Stainless steel mesh brake hose.
  • Seamless 6.1-gallon fuel tank for genuine custom look.
  • Distinctive chrome headlight features two 55-watt H7 bulbs. In low-beam operation, the upper bulb is on. Select high beam and both bulbs are on for maximum illumination.
  • Tank-mounted instruments are recessed, and feature a non-glare digital readout for speedometer, fuel gauge, tripmeter and odometer.
  • Two handlebar options to choose from: Rear-Set and Forward-Set. Rear-Set handlebar is 50mm closer to the rider and 20mm lower than Forward-Set. Forward-Set handlebar is 50mm farther from the rider and 20mm higher than Rear-Set.
  • Handlebar-mounted indicator lights for oil pressure, fuel injection, high beam, turn signal, neutral, coolant temperature and locking system.
  • LED taillights are mounted flush in the rear fender for a one-off custom look.
  • Low, 27.2-inch seat height adds to long and low custom look.
  • Convenient push-to-cancel turn-signal switch.
  • Handlebar switches and controls use internationally approved ISO graphic symbols.
  • Large-diameter custom handgrips feature a new design with comfortable rubber strips integrated in a stainless steel finish.
  • Machined stainless steel oil-level dip-stick.
  • Chrome-plated radiator cover gives hot-rod look.
  • Assembled in Marysville, Ohio.
  • Transferable three-year unlimited-mileage limited warranty; extended coverage available with a Honda Protection Plan.
  • Ownership includes one-year complimentary Membership in the Honda Rider’s Club of America. Benefits include discounts, travel benefits, roadside assistance and much more. For HRCA details, call 1-800-847-HRCA.

To contact me, check out my Contact Me page.

To Learn more about me, check out my About Me page.