Archive for the ‘socialmedia’ Category

How Scary is the US National Debt? Almost as scary as the fact Tony Robbins, yes the motivational speaker, is the one delivery this most depressing of economic insight.

Dead Hare

Posted: November 1, 2011 in Funny, socialmedia, twitter

 

A man was driving along the highway, and saw a rabbit hopping across the middle of the road. He swerved to avoid hitting the rabbit, but unfortunately the rabbit jumped in front of the car and was hit. The driver, being a sensitive man as well as an animal lover, pulled over to the side of the road and got out to see what had become of the rabbit. Much to his dismay, the rabbit was dead. The driver felt so awful he began to cry.

A woman driving down the highway saw the man crying on the side of the road and pulled over. She stepped out of her car and asked the man what was wrong.

“I feel terrible,” he explained. “I accidently hit this rabbit and killed it.”

The woman told the man not to worry. She knew what to do. She went to her car trunk and pulled out a spray can. She walked over to the limp, dead rabbit, and sprayed the contents of the can onto the rabbit. Miraculously, the rabbit came to life, jumped up, waved its paw at the two humans and hopped down the road. 50 feet away the rabbit stopped, turned around, waved at the two again, hopped down the road another 50 feet, turned, waved, and hopped another 50 feet. The man was astonished. He couldn’t figure out what substance could be in the woman’s spray can! He ran over to the woman and demanded, ” What was in your spray can? What did you spray onto that rabbit?” The woman turned the can around so that the man could read the label. It said:

“‘Hare Spray’ Restores Life to Dead Hare. Adds Permanent Wave.”

The Economics of Happiness – Jeffrey D. Sachs – Project Syndicate.

NEW YORK – We live in a time of high anxiety. Despite the world’s unprecedented total wealth, there is vast insecurity, unrest, and dissatisfaction. In the United States, a large majority of Americans believe that the country is “on the wrong track.” Pessimism has soared. The same is true in many other places.

Against this backdrop, the time has come to reconsider the basic sources of happiness in our economic life. The relentless pursuit of higher income is leading to unprecedented inequality and anxiety, rather than to greater happiness and life satisfaction. Economic progress is important and can greatly improve the quality of life, but only if it is pursued in line with other goals.

In this respect, the Himalayan Kingdom of Bhutan has been leading the way. Forty years ago, Bhutan’s fourth king, young and newly installed, made a remarkable choice: Bhutan should pursue “gross national happiness” rather than gross national product. Since then, the country has been experimenting with an alternative, holistic approach to development that emphasizes not only economic growth, but also culture, mental health, compassion, and community.

Dozens of experts recently gathered in Bhutan’s capital, Thimphu, to take stock of the country’s record. I was co-host with Bhutan’s prime minister, Jigme Thinley, a leader in sustainable development and a great champion of the concept of “GNH.” We assembled in the wake of a declaration in July by the United Nations General Assembly calling on countries to examine how national policies can promote happiness in their societies.

All who gathered in Thimphu agreed on the importance of pursuing happiness rather than pursuing national income. The question we examined is how to achieve happiness in a world that is characterized by rapid urbanization, mass media, global capitalism, and environmental degradation. How can our economic life be re-ordered to recreate a sense of community, trust, and environmental sustainability?

Read the rest of the Article ….

The Economics of Happiness – Jeffrey D. Sachs – Project Syndicate.

A family of three tomatoes were walking downtown one day when the little baby tomato started lagging behind. The big father tomato walks back to the baby tomato, stomps on her, squashing her into a red paste, and says, “Ketchup!”

The RSA leak exposes the dirty under-belly of the commercial security industry, it’s a story that sounds like it’s straight out of Hollywood.

Then – We’ve packed this episode full of Audience questions, and our answers. Find out how to plan for failure, start building a website….

All that and more, on this week’s TechSNAP!

Checkout Jupiter Boardcasting and TechSNAP here

Four Things Mark Zuckerberg Should Tell Every CMO

by Michael Scissons

Michael has written a great article about Facebook marketing.  Here is an excerpt of some key points I found interest and important.

Engagement on the Facebook walls of leading brands is down 22%. Brands aren’t playing for the long term. Engagement is the crown jewel of a community marketer. It’s always talked about and drives the relevance and power of the platform. We reviewed public engagement data for 300 of the top brands on Facebook over a one-year period starting in July 2010. The results show a clear decline in average engagement.

Many are likely to blame Facebook, but it’s more likely that marketers themselves have led to this decline. Dissing audiences with bad content, coupons, polls, contests, and boring filler is the way to blow off engagement in the long run, even if it makes a few campaign results shine in the short term.

Not all 300 brands saw a decline. Some brands were rock stars and beat the Street. The winners included brands like Deutsch, Renault, Hermes, Lowe’s, and Chanel. These brands didn’t have the most fans, but day in and day out, they are performing magic in keeping their fan base engaged.

Local pages drive 36% better results. Global results are built one region at a time. A few words to the wise from our data wizards:

Bigger is not always better and,

Regional programs perform significantly better then global ones.

Check out the whole article here, Four Things Mark Zuckerberg Should Tell Every CMO

Can you figure out which photo wasn’t digitally modified post-production?

Twitter Hedge Fund Is Making More Money Than You

 

 

All you investors with your crazy research and economic “theories”: You should just be reading Twitter! Derwent Capital, a hedge fund that bases its investment strategy on Twitter data, outperformed the market in its first month.

According to eFinancialnews:

Derwent Capital, which finished its first month of trading at the end of July, beat the S&P 500 which fell 2.2% in July, while the average hedge fund made 0.76%, according to Hedge Fund Research.

How does Derwent work? It invests in whatever Justin Bieber tweets about that day.

Read the rest of the article here.

  

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14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011 – comScore, Inc.

Newspapers/Magazines and Product Packaging Most Likely Source of QR Code

QR Code Users Most Likely to Scan Code while at Home or Store

// RESTON, VA, August 12, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile QR and bar code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones. The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store.

QR Code

“QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,” said Mark Donovan, comScore senior vice president of mobile. “For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.”

Read the rest here.

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