Archive for the ‘twitter’ Category

Four Things Mark Zuckerberg Should Tell Every CMO

by Michael Scissons

Michael has written a great article about Facebook marketing.  Here is an excerpt of some key points I found interest and important.

Engagement on the Facebook walls of leading brands is down 22%. Brands aren’t playing for the long term. Engagement is the crown jewel of a community marketer. It’s always talked about and drives the relevance and power of the platform. We reviewed public engagement data for 300 of the top brands on Facebook over a one-year period starting in July 2010. The results show a clear decline in average engagement.

Many are likely to blame Facebook, but it’s more likely that marketers themselves have led to this decline. Dissing audiences with bad content, coupons, polls, contests, and boring filler is the way to blow off engagement in the long run, even if it makes a few campaign results shine in the short term.

Not all 300 brands saw a decline. Some brands were rock stars and beat the Street. The winners included brands like Deutsch, Renault, Hermes, Lowe’s, and Chanel. These brands didn’t have the most fans, but day in and day out, they are performing magic in keeping their fan base engaged.

Local pages drive 36% better results. Global results are built one region at a time. A few words to the wise from our data wizards:

Bigger is not always better and,

Regional programs perform significantly better then global ones.

Check out the whole article here, Four Things Mark Zuckerberg Should Tell Every CMO

Can you figure out which photo wasn’t digitally modified post-production?

Twitter Hedge Fund Is Making More Money Than You

 

 

All you investors with your crazy research and economic “theories”: You should just be reading Twitter! Derwent Capital, a hedge fund that bases its investment strategy on Twitter data, outperformed the market in its first month.

According to eFinancialnews:

Derwent Capital, which finished its first month of trading at the end of July, beat the S&P 500 which fell 2.2% in July, while the average hedge fund made 0.76%, according to Hedge Fund Research.

How does Derwent work? It invests in whatever Justin Bieber tweets about that day.

Read the rest of the article here.

  

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OUR leaders have asked for “shared sacrifice.” But when they did the asking, they spared me. I checked with my mega-rich friends to learn what pain they were expecting. They, too, were left untouched.

While the poor and middle class fight for us in Afghanistan, and while most Americans struggle to make ends meet, we mega-rich continue to get our extraordinary tax breaks. Some of us are investment managers who earn billions from our daily labors but are allowed to classify our income as “carried interest,” thereby getting a bargain 15 percent tax rate. Others own stock index futures for 10 minutes and have 60 percent of their gain taxed at 15 percent, as if they’d been long-term investors.

These and other blessings are showered upon us by legislators in Washington who feel compelled to protect us, much as if we were spotted owls or some other endangered species. It’s nice to have friends in high places.

Last year my federal tax bill — the income tax I paid, as well as payroll taxes paid by me and on my behalf — was $6,938,744. That sounds like a lot of money. But what I paid was only 17.4 percent of my taxable income — and that’s actually a lower percentage than was paid by any of the other 20 people in our office. Their tax burdens ranged from 33 percent to 41 percent and averaged 36 percent.

If you make money with money, as some of my super-rich friends do, your percentage may be a bit lower than mine. But if you earn money from a job, your percentage will surely exceed mine — most likely by a lot.

To understand why, you need to examine the sources of government revenue. Last year about 80 percent of these revenues came from personal income taxes and payroll taxes. The mega-rich pay income taxes at a rate of 15 percent on most of their earnings but pay practically nothing in payroll taxes. It’s a different story for the middle class: typically, they fall into the 15 percent and 25 percent income tax brackets, and then are hit with heavy payroll taxes to boot.

Read the balance of the article as it has been posted at nytimes.com

http://nyti.ms/p8bLnp

 
  

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14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011 – comScore, Inc.

Newspapers/Magazines and Product Packaging Most Likely Source of QR Code

QR Code Users Most Likely to Scan Code while at Home or Store

// RESTON, VA, August 12, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile QR and bar code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones. The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store.

QR Code

“QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,” said Mark Donovan, comScore senior vice president of mobile. “For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.”

Read the rest here.

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Great youtube.com video of a time lapse drive from Hell’s gate BC to Maple Ridge BC.  THIS WAS NOT ME! If is was me, the time lapse wouldn’t have been needed! The video would have been the same length, just the driving would have been faster! 🙂

 

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I found this article very helpful and informative. Tho I will admit, I have been guilty of some ‘broadcasting’, but I’m learning.

Twitter, Google+ And Facebook – 5 Reasons Why You Should Never, Ever Cross The Streams – AllTwitter.

https://i1.wp.com/www.mediabistro.com/alltwitter/files/2011/07/twitter-facebook-google-thumb.pngSocial media comes with a ton of benefits, but to make it work you need to invest heavily, and the most important investment is your time.

For brands and marketers that are already overextended, syncing up your Twitter updates with Facebook, your Facebook updates with Twitter, and your Google+ updates with Twitter and Facebook – and vice versa – before mass-broadcasting your message seems like a smart idea on paper, but it’s actually the worst thing you can do.

Here are 5 reasons why you should never cross the streams.

1. Twitter Isn’t Facebook Isn’t Google+

Twitter, Facebook and new kid on the block Google+ are each very different social networks with different communities, expectations and norms.

To maximise the ROI on each platform you need to be sure to tailor your brand presence accordingly. While some things should stay the same – notably any logos and avatars you use, and the ‘voice’ of your brand – mass-repetition of your message is a sure-fire way to poison the well and diffuse the interest level of your community. If you have lots of the same people across each of your social channels, there are few quicker ways to irritate them than seeing the same robotic updates from you everywhere they go.

2. All Status Updates Are Equal (But Some Are More Equal Than Others)

Facebook status updates have a limit of 420 characters. On Twitter the limit is 140. Google+ has no limit whatsoever – you can publish messages of any size.

This means that unless you’re intentionally writing for Twitter on Google+ and Facebook and ensuring all your updates are 140 characters or less – and, really, who does that? – your longer synced messages will be cut short on Twitter, ending with ill-advised (and decidedly ugly) ellipses.

Syncing messages from Twitter to Facebook or Google+ is even worse, as functions such as @mentions and #hashtags that work brilliantly on Twitter don’t work (and look very out of place) everywhere else.

https://i0.wp.com/www.mediabistro.com/alltwitter/files/2011/08/ghostbusters_streams_cross.jpgThe only time it’s okay to cross the streams. And even then you should probably think about it.

3. Put The Social Into ‘Social Media’

By adopting a ‘copy and paste’ approach to your message you quickly give the appearance of broadcasting (as opposed to engaging), which cheapens the experience for you and your audience.

It’s the equivalent of rotating 360 degrees on the very top of a skyscraper, using a megaphone to ‘connect’ with your customers.

Read the rest of this great article at AllTwitter, a great resource for all things Twitter. Twitter, Google+ And Facebook – 5 Reasons Why You Should Never, Ever Cross The Streams – AllTwitter.

  

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