Posts Tagged ‘seo’

Four Things Mark Zuckerberg Should Tell Every CMO

by Michael Scissons

Michael has written a great article about Facebook marketing.  Here is an excerpt of some key points I found interest and important.

Engagement on the Facebook walls of leading brands is down 22%. Brands aren’t playing for the long term. Engagement is the crown jewel of a community marketer. It’s always talked about and drives the relevance and power of the platform. We reviewed public engagement data for 300 of the top brands on Facebook over a one-year period starting in July 2010. The results show a clear decline in average engagement.

Many are likely to blame Facebook, but it’s more likely that marketers themselves have led to this decline. Dissing audiences with bad content, coupons, polls, contests, and boring filler is the way to blow off engagement in the long run, even if it makes a few campaign results shine in the short term.

Not all 300 brands saw a decline. Some brands were rock stars and beat the Street. The winners included brands like Deutsch, Renault, Hermes, Lowe’s, and Chanel. These brands didn’t have the most fans, but day in and day out, they are performing magic in keeping their fan base engaged.

Local pages drive 36% better results. Global results are built one region at a time. A few words to the wise from our data wizards:

Bigger is not always better and,

Regional programs perform significantly better then global ones.

Check out the whole article here, Four Things Mark Zuckerberg Should Tell Every CMO

So I was surfing along, I some of the stranger dark allies of the Internet and made some discoveries…

First to my surprise… I already had TWO blogs! One I remember and one I have no idea when it was setup. The one I remember is a My Opera blog that hasnt had any activity on it since 2007. Strangely enough I actually reposted one of my blog entries from it to this blog early on (Had it stored in a file).

The other previously unknown blog in on Tumblr.com. I think there may be some form of Twitter link. It had my twitter profile picture. (I known it is from twitter, because my profile pictures may look alike but are actually all different) And had my twitter description already set as my Tumblr.com description. Hmmm…. May be someone out there can convert there is a connection or explain this to me?

Anyways, I went exploring Tumblr. Very different then WordPress.com. A lot more emphasis on sharing and re-blogging.

So far all I have done is re-blogged pictures a bunch of pictures (most cars).

Check it out… allenlarose.tumblr.com

  

To contact me, check out my Contact Me page.

To Learn more about me, check out my About Me page.

Thank you to all the great comments and feedback from #blogchat. I am a newbie to blogging and learning quickly. The feedback was informative, constructive, and immensely motivating to blog more!  Watch for changes and more content coming soon.

So addicted to blogging now!

Thank You http://mackcollier.com/

  

To contact me, check out my Contact Me page.

To Learn more about me, check out my About Me page.

Do you think socialmedia is just an interesting fad? Great for wasting time, but has no real value to business… Is only a minor unimportant marketing tool.

If you’re in business and want your business to have any chance of surviving the next five years. Then you need to watch this…